8up Creations is part of the new idea of bringing unique ideas to life that reflect the unique environment we are creating for the car club environment. 8up stems from an idea from my time in the army. The higher ranks use to call us ate up as we were screwed up in some way but would tell my peers and I that we were the best. Confusing right? So, in our minds being ate up was no longer an insult and it brought us closer together. We made a negative notion into a positive affirmation. We knew we were the best at our jobs, and no one could convince us otherwise. We might be ate up but we are together and a family stronger than ever. I want this story to translate into a brand you all will come to love. Thank you for joining us on this journey as we evolve and express what being 8UP is all about with unique fashion.